# @conedenim on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C-qd1obvgoX
- **Gondola URL:** https://gondola.cc/posts/26408353-conedenim-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/90b164f0c5.jpg
- **Posted:** 2024-08-14T20:38:51.000+00:00
- **Account Owner:** Cone Denim (@conedenim) — https://gondola.cc/conedenim

## Caption

🎉 We have exciting news!! 🎉

This Draper X-2 Shuttle Loom, that was donated to Levi Strauss & Co. by Cone Mills, has now returned to Greensboro, North Carolina! 👖💙

The loom dates to the 1930s and was used to weave denim for LS&Co by Cone Mills in Greensboro. The denim woven on the loom was 29” wide, perfect for one leg of a pair of 501® jeans.

Cone began making denim for Levi Strauss & Co. around 1915. By 1922, LS&Co. was buying all their denim from the firm. A few years later, Cone developed 10 oz. red selvedge denim used exclusively for LS&Co.’s famous copper-riveted waist overalls (501®s). The red thread woven into the selvedge helped Cone distinguish LS&Co. denim from denim made for other companies.

When Levi’s® 501® jeans surged in popularity around the globe, the increase in demand eventually led to a boost in denim production. Around 1984, Cone Mills adopted a modern, economical double-wide loom, without shuttles. The wider denim was cut in the middle, eliminating selvedge and Levi’s® redlines.

During the loom restoration in 2023, conservators discovered that the colored selvedge thread on this loom was pink, not red. Pink-line selvedge denim was used for Lady Levi’s® Lot 701s—the women’s version of the men’s 501® jean-that sold from 1934 to 1966.

Special thanks to Evan Morrison and our friends at White Oak Legacy Foundation for helping this project come to life! 🎉💙

—
#conedenim #madewithcone #denim #levis #levis501 #denimhistory #greensboro #jeansboro #revolutionmill #conemills #selvagedenim #selvage #loom

## Stats

- **Views:** 5,550
- **Likes:** 686
- **Shares:** 0
- **Comments:** 23

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Cone Denim | @conedenim | https://gondola.cc/conedenim | Business |
| Adriana Tuttle | @adrianatuttle | https://gondola.cc/adrianatuttle | Marketing Manager |

## Tags

greensboro, levis, denimhistory, selvage, revolutionmill, loom, levis501, selvagedenim, jeansboro, conemills, conedenim, denim, madewithcone

---
Copyright (c) Gondola