# @hovercraftstudio on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DF0dzNlO_lL
- **Gondola URL:** https://gondola.cc/posts/26542175-hovercraftstudio-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2b579a395b.jpg
- **Posted:** 2025-02-08T17:13:03.000+00:00

## Caption

Bounty House of Wingman, New Orleans 2025

Year two with @bountypapertowels — a bigger, better and more fun House of Wingman. We just wrapped this five day, high energy activation that is still making social & marketing impressions fitting for Super Bowl week. The activation was anchored with a highly competitive interactive & reactive passing game as demonstrated by @gronk , immersive mixed reality AR experience, players-only lounge hidden behind a bank of lockers, three interview areas, a jumbotron and the much anticipated free hot wings with a side of Bounty paper towels to clean up the messes. 

We handled this one from end-to-end; concept, sketch to rendering, interactives, animation, merch, fabrication and event management. The list goes on. The fun never ends.

Another incredible collab with the Bounty agency crew —  PG One, MKTG, MSL and Saatchi & Saatchi. #bountyisyourwingman #experiential #superbowllix #activation

## Stats

- **Views:** 1,572
- **Likes:** 82
- **Shares:** 0
- **Comments:** 9

## Tags

activation, bountyisyourwingman, superbowllix, experiential

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