# @shiseidousa on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=3lzgwa_v2Pw
- **Gondola URL:** https://gondola.cc/posts/26610332-shiseidousa-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/bf4b27ccad.jpg
- **Posted:** 2023-04-19T15:35:03.000+00:00
- **Account Owner:** Heather Peterson (@heather4feather) — https://gondola.cc/heather4feather

## Caption

Welcome to the twelfth episode of the Shiseido J-Beauty Show with @CandiceKumai, NYT Bestselling Author, TV Personality, and Wellness Guru. 

In this episode, Candice dives into the newly reimagined Eudermine Activating Essence. Shiseido’s first and original skincare innovation, Eudermine Activating Essence infuses skin with two types of Hyaluronic Acid for 24 hours of deep hydration, while targeting dark spots with Vitamin C. In just 4 weeks, pores, blemishes, and dullness become less visible*.
*Tested by 33 women.

Created in 1897 and rooted in Japanese Beauty rituals, Eudermine was a favorite of geishas who used it to protect skin under heavy makeup. With a double dose of Hyaluronic Acid, the ultra-hydrating formula drenches skin in moisture, and Vitamin C brightens and evens complexion. The lightweight texture revitalizes, nourishes, and softens skin—an essential step in any Japanese Beauty skincare routine.

Candice further walks us through her daily routine of her “no-makeup makeup” look using her favorite Shiseido products. This easy, everyday makeup style allows you to achieve a natural yet put-together look that requires minimal effort. 

Shop the Episode:

Shop Eudermine Activating Essence: https://www.shiseido.com/us/en/eudermine-activating-essence-0729238196476.html?cgid=eudermine

Shop Urban Environment Oil-Free Sunscreen SPF 42: https://www.shiseido.com/us/en/urban-environment-oil-free-sunscreen-spf-42-9990000000214.html?cgid=face-sunscreen 

Shop SYNCHRO SKIN SELF-REFRESHING Concealer: https://www.shiseido.com/us/en/synchro-skin-self-refreshing-concealer-9990000000192.html 

Shop SYNCHRO SKIN SELF-REFRESHING Tint SPF 20: https://www.shiseido.com/us/en/synchro-skin-self-refreshing-tint-spf-20-9990000000211.html 

Shop InnerGlow Cheek Makeup: https://www.shiseido.com/us/en/innerglow-cheekpowder-9990000000167.html 

Shop Brow InkTrio: https://www.shiseido.com/us/en/brow-inktrio-9990000000165.html 

Shop ImperialLash MascaraInk: https://www.shiseido.com/us/en/imperiallash-mascaraink---sumi-black-0730852147706.html 

0:00 | Episode 13: All About The New Eudermine Formula
1:08 | Urban Environment Oil-Free Sunscreen SPF 42
1:20 | SYNCHRO SKIN SELF-REFRESHING Concealer
1:35 | SYNCHRO SKIN SELF-REFRESHING Tint SPF 20
1:48 | InnerGlow Cheek Makeup
2:00 | Brow InkTrio
2:22 | ImperialLash MascaraInk

Stay connected with Shiseido:
Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/   
Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/   
Follow Shiseido on Twitter: https://twitter.com/shiseidousa   
Follow Shiseido on Instagram: http://instagram.com/shiseido 
Follow Shiseido on TikTok: https://www.tiktok.com/@shiseido

Follow Candice Kumai:
Website: https://candicekumai.com/ 
Instagram: https://www.instagram.com/candicekumai/ 
Podcast: https://podcasts.apple.com/us/podcast/wabi-sabi-the-perfectly-imperfect-podcast-with/id1388130977

## Stats

- **Views:** 7,840
- **Likes:** 136
- **Shares:** 0
- **Comments:** 12

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| SHISEIDO | @SHISEIDO_USA | https://gondola.cc/SHISEIDO_USA | Beauty & Makeup Brand |
| Heather Peterson | @heather4feather | https://gondola.cc/heather4feather | Senior Social Media Strategist |

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