# @aveda on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=i3GavT6EN_o
- **Gondola URL:** https://gondola.cc/posts/26611041-aveda-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/45abdfdc37.jpg
- **Posted:** 2024-04-27T18:32:53.000+00:00
- **Account Owner:** Heather Peterson (@heather4feather) — https://gondola.cc/heather4feather

## Caption

Did you know that textured hair is inherently more fragile than other hair types? Due to its structure, it’s more prone to breakage. Aveda’s Vice President of Research & Development, Christine Hall, takes you behind the scenes of Aveda’s BioTech natural science & product testing process to develop the NEW Be Curly Advanced for curls, coils & waves.

The NEW Be Curly Advanced is formulated with a vegan curl strengthening peptide, derived from pea & vegetable proteins, which penetrates the hair and strengthens. Kokum butter conditions, reduces frizz and adds shine.

Be Curly Advanced is a game-changer by providing 72 hours of frizz protection, 3x stronger curls, and 2x shinier coils. The hair care formulated for curls and coils was created using vegan curl-strengthening peptides and composed of 93% naturally derived ingredients.

0:00 The Creation
0:29 Testing Process
0:40 Vegan Formula
1:08 Kokum Butter
1:24 Game-changing Care

Learn More About Be Curly Advanced:
https://www.aveda.com/hair-care/be-curly-advanced-hair-products-for-curly-hair

Stay connected with Aveda:
Instagram: https://www.instagram.com/aveda/ 
Facebook: https://www.facebook.com/Aveda/ 
Twitter: https://twitter.com/aveda 
Pinterest: https://www.pinterest.com/aveda/ 

#Aveda #BeCurlyAdvanced #Haircare #GetCurlyWithMe #BeCurly #Curls #NaturalHair #TexturedHair

## Stats

- **Views:** 6,106
- **Likes:** 25
- **Shares:** 0
- **Comments:** 2

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Aveda | @aveda | https://gondola.cc/aveda | Beauty & Makeup Brand |
| Heather Peterson | @heather4feather | https://gondola.cc/heather4feather | Senior Social Media Strategist |

## Tags

naturalhair, haircare, getcurlywithme, curls, becurly, becurlyadvanced, texturedhair, aveda

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