# @aveda on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=2hjBGBtqimA
- **Gondola URL:** https://gondola.cc/posts/26611100-aveda-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/030ed55c32.jpg
- **Posted:** 2022-12-05T15:58:12.000+00:00
- **Account Owner:** Heather Peterson (@heather4feather) — https://gondola.cc/heather4feather

## Caption

In 1992, Aveda met with the Yawanawá at the UN conference on environment and development in Rio de Janeiro, Brazil. What began as a sourcing partnership for the ingredient urukum has evolved into an ecosystems protection partnership to help safeguard their critically important territory in the heart of the Amazon.

The foundation of their long standing relationship is clean water - ensuring the community has access to safe and clean drinking water, and helping protect hundreds of waterways like the Rio Gregorio which the community depends on. Additional impacts achieved together include protecting and preserving 450K acres of pristine Amazon rainforest from deforestation which prevents the release of approximately 35 million tons of CO2 into atmosphere, and establishing a sustainable food security program.
  
Stay connected with Aveda:
Instagram: https://www.instagram.com/aveda/ 
Facebook: https://www.facebook.com/Aveda/ 
Twitter: https://twitter.com/aveda 
Pinterest: https://www.pinterest.com/aveda/ 

0:00 | Introducing Partnership between Aveda & Yawanawa
0:48 | Ecosystem Protection Partnership
1:30 | Evolution of Partnership

#Aveda #Yawanawa #CleanWater

## Stats

- **Views:** 6,132
- **Likes:** 22
- **Shares:** 0
- **Comments:** 3

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Aveda | @aveda | https://gondola.cc/aveda | Beauty & Makeup Brand |
| Heather Peterson | @heather4feather | https://gondola.cc/heather4feather | Senior Social Media Strategist |

## Tags

cleanwater, yawanawa, aveda

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