# @helium.sem on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Ci2_Jh4uONO
- **Gondola URL:** https://gondola.cc/posts/2696429-heliumsem-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8309365ade.jpg
- **Posted:** 2022-09-23T18:23:40.000+00:00

## Caption

Welcome to the Family Mady‼️

DETROIT, Mich. - September 23, 2022 - 

Michigan State Center, Mady Sissoko, has signed with Detroit (MI) based Helium Sports & Entertainment Marketing Inc. for NIL (Name, Image, and Likeness) Representation.

The 6’9 Junior from Bafoulabe, Mali, West Africa is determined to have a major impact on and off the court. Mady is forfeiting his NIL revenue and instead of profiting personally off of his Name, Image, and Likeness, we will be donating all marketing revenue to The Mady Sissoko Foundation to help the impoverished people in Mali have more opportunities. There are 7 players from the Big Ten Conference in the current “NIL College Basketball Top 100 Rankings” by on3.com with valuations ranging from $80,000 to $867k which leads us to believe that we will be able to make a substantial impact on the people of Mali. Helium SEM will not be taking a commission, or percentage and is allowing 100% of the proceeds to go straight to this project. 

“In a space where most of the international players I’ve encountered are asking me about workarounds to get the money; Mady’s guardians approached us with a scenario that made sense and aligned with our principles. For Mady to be willing to forgo personal gain to enhance the lives of those where he’s from is amazing, encouraging, and inspiring! We believe in the true essence of NIL. It was designed to eliminate a scenario where everyone was benefitting from the efforts of the Student-Athlete but the player. Because of that, we do not see fit to receive payment when Mady cannot. Mady and his family have taken an “Impact over Income” approach to NIL and our team is excited to help further his passions and missions and be a part of the journey!” Justin Brantley, President/Founder of Helium Sports & Entertainment Marketing Inc.

#HeliumSEM 🎈🏁

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