# @thegistusa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DG0fsbsuZDA
- **Gondola URL:** https://gondola.cc/posts/27131913-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ed378eb25e.jpg
- **Posted:** 2025-03-05T14:00:34.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

Rebel with a cause. 💪⁣
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Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. 🔥⁣
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RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical. Their deepened focus on volleyball and softball through its respective partnerships with LOVB and AUSL highlights how youth-centric brands are looking to bridge the pipeline between these popular youth sports and their new pro arms. Dare to be different. 🤝⁣
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RG will develop a new digital series showcasing AUSL highlights and athletes, which will be hosted by two young girls — similar to its existing LOVB show, which heavily impacted the brand’s engagement. 🤩⁣
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Since the LOVB series’ debut in 2025, RG’s YouTube sports content has garnered 5x longer average watch time than non-sport content so far this year.AUSL stars will also feature in other RG content, and the brand will receive ad inventory during AUSL’s broadcasts on ESPN. 📺⁣
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The why: Softball’s popularity is skyrocketing from both a participation and viewership perspective. Right now, approximately 1.5M girls in the U.S. play softball, and RG cited historic attendance and viewership at the 2024 NCAA Women’s College World Series as a noteworthy metric driving this partnership. 🥎⁣
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So here's your sign to get into softball if you aren't already, and if you need more on this story, be sure to subscribe to our 4x-weekly (forever free) sports newsletter at the #linkinbio today! 💌 #thegist⁣⁣
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#womenssports #softball #sportsbiz #rebelgirls #ausports #pro ⁣#lovb

## Stats

- **Views:** 0
- **Likes:** 996
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST USA | @thegistusa | https://gondola.cc/thegistusa | Sports Media Outlet |

## Tags

pro, ausports, sportsbiz, softball, lovb, womenssports, rebelgirls, linkinbio, thegist

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