# @ourgenerationmusic on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ybaEH0UjMIQ
- **Gondola URL:** https://gondola.cc/posts/27510509-ourgenerationmusic-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/20f7f360ef.jpg
- **Posted:** 2025-01-30T23:45:20.000+00:00
- **Account Owner:** Our Generation Music (@ourgenerationmusic) — https://gondola.cc/ourgenerationmusic

## Caption

#OGM #OurGenerationMusic #YT #UKRap 

In 2024, the UK underground arrived in the States like never before, and YT’s viral hit “Black & Tan" evidently led the charge for its motion. The British rapper's infectious jerk-infused bars have always been a part of his swag, initially blowing up at the start of 2023 with his track "Arc’teryx," which is nearing almost 6 million total streams. He kept up that momentum heading into '24, working closely with fellow UK rising star Len, Lancey Foux and Fimiguerrero (who make up their own collective CONGLOMERATE). 

Interestingly, YT cites a range of influences for his sound. From NYC's initial jerk wave (brought forth by xaviersobased) to iconic 2000s pop hits like Lady Gaga's "Poker Face"—sampling the track on "#PURRR" off his debut tape, #STILLSWAGGIN—YT is always looking for something to grab listeners' attention. He followed up his breakthrough moment on "Black & Tan" with tracks like “Prada Or Celine” and “MVP” (all featuring nostalgic music videos from LAUZZA) as well as a earning a spot on our 2025 OGM Artists To Watch list this past month. Fueled by addictive beats and a flurry of hilarious memes, the Oxford graduate is looking more like an international superstar everyday.

In our latest interview, host Hakeem Rowe chops it up with YT about the evolution of UK rap, relationships with Lancey Foux, Skepta, attending Oxford University and much more in this Our Generation Music exclusive. 

Follow YT: https://www.instagram.com/tolafolaa/

CREDITS:
Hosted by: https://www.instagram.com/ayohakeem/
Directed/Shot by: https://www.instagram.com/toosam_/
Asst. by: https://www.instagram.com/sumoe__
Produced by: https://www.instagram.com/jonbarlas/
Graphic by: https://www.instagram.com/gothdre/
Research by: https://www.instagram.com/aidantheasset/, https://www.instagram.com/nimla5100/

Follow Our Generation Music 🔰
Web: https://ourgenerationmusic.com
IG: https://instagram.com/ourgenerationmusic/
X/Twitter: https://twitter.com/ogmusicco/
TikTok: https://www.tiktok.com/@ourgenerationmusic

STAMPS:
0:00 - Intros
0:44 - YT traveling to LA amid the wildfires
3:19 - Where YT is from and his age, both his parents being pastors
4:24 - Early inspirations in hip-hop
7:37 - How music and “blowing up” has evolved
10:30 - YT's fashion, streetwear
13:35 - Going to Oxford
16:40 - Jerk rap, YT's style, other influences
21:39 - How YT created his sound/style, being inspired by the NYC jerk wave
25:09 - YT on his viral track "Arc’teryx"
26:14 - First purchase after his biggest bag
27:20 - 'Black & Tan," nostalgic music videos
31:30 - Relationship with Lancey Foux, how Lancey runs point
33:28 - How UK rap is changing and how coverage is shifting
36:00 - Working with 'CONGLOMERATE,' Len and Fimiguerrero
39:00 - YT making his own beats, his first project '#STILLSWAGGIN'
40:56 - Sampling Lady Gaga's "Poker Face" on 'STILLSWAGGIN'
43:47 - Spraining his ankle OTW to the studio, Chop up about sports, American vs. European
46:40 - Bros be vibing
47:47 - Thoughts on DDG and Plaqueboymax and "Pink Dreads"
49:13 - Relationship with Skepta
52:52 - Message for Our Generation

## Stats

- **Views:** 44,220
- **Likes:** 1,310
- **Shares:** 0
- **Comments:** 65

## Tags

yt, ukrap, stillswaggin, ogm, purrr, ourgenerationmusic

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