# @enterprise on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CwTG4eWBu8K
- **Gondola URL:** https://gondola.cc/posts/27669631-enterprise-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5bf75c4b65.jpg
- **Posted:** 2023-08-23T19:18:48.000+00:00
- **Account Owner:** Enterprise (@enterprise) — https://gondola.cc/enterprise

## Caption

Looking for an oasis on your road trip through the Badlands? 

Then it’s time to refuel and refill in Wall, South Dakota for the next week of our #SummerOfRestStops series! 

Though it’s located in a town of around 700 people, Wall Drug attracts up to 20,000 visitors each day during its peak season — but it wasn’t always a bustling convenience store. Determined to attract visitors from the nearby highway, Wall Drug first became known for a simple premise: free ice water. Wall Drug capitalized on its small town’s billboards, crafting catchy slogans to direct travelers inside for a little refreshment. And if you’re driving I-90, you can even find an 80-foot dinosaur encouraging you to exit. 

Today, the rest stop has much more than water to offer its visitors (and we’re not just talking about the five-cent coffee). Guests can peruse 300 original oil paintings in the Western Art Gallery Restaurant, or indulge in any number of fantastical photo opps, from a mini Mount Rushmore and a “buckin’ bronc,” to a giant jackalope or life-size robot T-Rex. 

Whether you’re just passing through or taking a water break from nearby @badlandsnps, you’re sure to make monumental memories at Wall Drug. 

What would you do first at this famous rest stop? 

#Enterprise #RoadTrip #SummerTravel #RestStop

## Stats

- **Views:** 578
- **Likes:** 50
- **Shares:** 0
- **Comments:** 22

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Enterprise | @enterprise | https://gondola.cc/enterprise | Client |
| Emily Bihl | @milebylabyrinth | https://gondola.cc/milebylabyrinth | Creative Director |

## Tags

enterprise, summertravel, reststop, roadtrip, summerofreststops

## Events

summer of rest stops

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