# @buffer on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DBeI6e6R5Pb
- **Gondola URL:** https://gondola.cc/posts/27818297-buffer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1cb0df7fcf.jpg
- **Posted:** 2024-10-23T15:01:14.000+00:00
- **Account Owner:** Buffer (@buffer) — https://gondola.cc/buffer

## Caption

Yes, Instagram Reels trend to get more reach — but not engagement. 👨‍🔬

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years. 

Here are some key findings. On average:

🎥 Instagram Reels get 36% more reach than carousels
⏯️ Instagram Reels get 125% more reach than single-photo posts
🎠 Instagram Carousels get 12% more engagement than Instagram Reels
🖼️ Instagram Carousels get 114% more engagement than Instagram single-image posts 

What does this all mean for your content strategy? It's not quite as simple as "exclusively post reels/carousels until the end of time."

Check out some recommendations (and more fascinating numbers) at the link in our bio. ✨

#InstagramGrowth #InstagramEngagement #InstagramReach #InstagramTips #IGTips

## Stats

- **Views:** 0
- **Likes:** 163
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- **Comments:** 12

## Tags

instagramtips, instagramreach, igtips, instagramgrowth, instagramengagement

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