# @oi_glass on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHlT5JZN8KT
- **Gondola URL:** https://gondola.cc/posts/28155573-oi-glass-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/37b3ab368a.jpg
- **Posted:** 2025-03-24T13:00:19.000+00:00
- **Account Owner:** O-I Glass (@OI_Glass) — https://gondola.cc/OI_Glass

## Caption

Emotions stem from 12 fundamental motives. 

When considered together, this creates the Wheel of Motives - a tool that helps us understand how biology and neuroscience shape consumer behavior. 

Why does this matter? 

O-I leverages the Wheel of Motives to help decode a brand, its values, and its personality -- then bring it to life. This results in irresistible packaging that connects emotionally with consumers on an unconscious level. 

Get a peek into our process and see how it gives us an exclusive advantage in premium glass packaging designs. Link in bio.

#packagingdesign #branding #innovative

## Stats

- **Views:** 0
- **Likes:** 17
- **Shares:** 0
- **Comments:** 0

## Tags

packagingdesign, innovative, branding

---
Copyright (c) Gondola