# @thegistusa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHljU0hSPUu
- **Gondola URL:** https://gondola.cc/posts/28190421-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/82ee5415fb.jpg
- **Posted:** 2025-03-24T15:15:11.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

And experts believe that number will only rise as ad sales and demand continue to climb until the media rights agreement ends in 2032. 📈⁣
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There’s more ad demand for women’s March Madness than ever before, with Disney seeing a 200% YoY rise in ad sales. 💰⁣
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All of this comes after the media giant managed to extend its rights deal for the tournament at a $65M average annual value, which is why experts believe money was left on the table. 👀⁣
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Media rights experts recently told Front Office Sports the NCAA could have negotiated for more, with the tournament likely worth somewhere between $81M and $112M per year. 🤯⁣
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For more on the business of women's sports, be sure to subscribe to our 3x-weekly (forever free) sports biz newsletter at the #linkinbio today! 💌 #thegist⁣
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#sportsbiz #marchmadness #viewership #womenssports #basketball #broadcast #mediarights #womeninsports

## Stats

- **Views:** 0
- **Likes:** 1,288
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST USA | @thegistusa | https://gondola.cc/thegistusa | Sports Media Outlet |

## Tags

sportsbiz, womeninsports, womenssports, mediarights, basketball, broadcast, marchmadness, linkinbio, viewership, thegist

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