# @insider on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHJkanyJ08q
- **Gondola URL:** https://gondola.cc/posts/28714411-insider-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/885d561a9f.jpg
- **Posted:** 2025-03-13T18:25:50.000+00:00
- **Account Owner:** Insider (@insider) — https://gondola.cc/insider

## Caption

This year's hottest new consumer tech product isn't a personal robot or a self-driving car — it's a crib.

The $800 Elvie Rise, which debuted in January at the annual CES tech trade show, is an app-controlled bouncer that automatically repeats a baby's unique preferences and can transform into a bassinet after an infant falls asleep. 

Elvie's claims implicitly suggest that dropping nearly a grand on a product that's meant to be used for only six months of a child's life isn't only sensible but also the responsible thing to do, writes Kelli María Korducki.

As more millennial and Gen Z "digital natives" become parents, it's no surprise that devices providing real-time data on a baby's every move are hot commodities. But while this information is reassuring to some parents, it can exacerbate anxiety in others — particularly those already struggling during the fraught, sleep-deprived months of early parenthood. 

Click the link in our bio to read more about baby tech.

Story by Kelli María Korducki

(Credit: Katie Martin/BI)

#digitalnatives #parenting #babytech

## Stats

- **Views:** 0
- **Likes:** 351
- **Shares:** 0
- **Comments:** 5

## Tags

parenting, babytech, digitalnatives

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