# @wsj on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=WQ0kyrBZiJo
- **Gondola URL:** https://gondola.cc/posts/28927534-wsj-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/75ef5bf7bf.jpg
- **Posted:** 2025-04-02T16:47:26.000+00:00
- **Account Owner:** The Wall Street Journal (@WSJ) — https://gondola.cc/WSJ

## Caption

Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Proctor & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club are winning the private-label food and beverage space by consolidating. WSJ breaks down why Kirkland is now the retail behemoth’s secret weapon. 

#Costco #Kirkland #Shorts

## Stats

- **Views:** 29,300
- **Likes:** 577
- **Shares:** 0
- **Comments:** 13

## Tags

costco, kirkland, shorts

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