# @thegistca on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DH9zIxqOZQi
- **Gondola URL:** https://gondola.cc/posts/28951672-thegistca-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/384d121e29.jpg
- **Posted:** 2025-04-03T01:15:08.000+00:00
- **Account Owner:** The GIST Canada (@thegistca) — https://gondola.cc/thegistca

## Caption

Rogers lock in MASSIVE $11B broadcast deal. 🚨⁣
•⁣
The NHL and Rogers Communications have agreed to a 12-year, $11 billion media rights deal, securing national broadcast rights across TV, digital, and streaming platforms through the 2037-38 season. 🏒📺⁣
•⁣
This extension more than doubles the previous 12-year, $5.2B agreement and ensures fewer blackouts, more nationally televised games, and expanded coverage in all languages. 👀⁣
•⁣
Viewership has surged by 50% since 2013, proving the ever-growing demand for live hockey. 📈🔥⁣
•⁣
Commissioner Gary Bettman emphasized that negotiations were smooth, stating: “We wanted to be together, and that’s how it came together as quickly as it did.” 👏⁣
•⁣
Meanwhile, Rogers CEO Tony Staffieri highlighted the continued rise in sports media value, with revenue from their NHL deal more than doubling in the last decade. 💪⁣
•⁣
With the NHL’s U.S. rights deal increasing by 213% from 2011 to 2021, this Canadian deal follows the trend of skyrocketing broadcast valuations. 🏆⁣
•⁣
What are your thoughts on this record-breaking deal? Drop your takes below! ⬇️ #thegist⁣
•⁣
#sportsbiz #menssports #nhl #rogerscommunications #rogers #mediarights #hockey #menshockey #garybettman

## Stats

- **Views:** 0
- **Likes:** 153
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST Canada | @thegistca | https://gondola.cc/thegistca | Sports Media Outlet |

## Tags

menssports, rogers, hockey, sportsbiz, rogerscommunications, menshockey, mediarights, garybettman, thegist, nhl

---
Copyright (c) Gondola