# @fcbglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C9c0Xo4tyLY
- **Gondola URL:** https://gondola.cc/posts/29171455-fcbglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3b7d8cfd04.jpg
- **Posted:** 2024-07-15T16:36:51.000+00:00
- **Account Owner:** FCB (@fcbglobal) — https://gondola.cc/fcbglobal

## Caption

Football may not have “come home,” but fcbldn and andrexuk are continuing to encourage the nation to challenge its toileting taboos with a series of ads in support of England’s bid to win the UEFA European Football Championships.
 
Yesterday they published a full-page letter addressed to the England football manager, Gareth Southgate, in the Sports section of The Times, philosophising on how a great England team is a lot like a great poo. Written on a roll of Andrex toilet tissue (ofc), the letter states that “you should never hold back, what your stomach is telling you to set free. Sometimes in life you’ve got to throw caution to the wind. And when it’s ‘Squeaky Bum Time,’ you should flush all inhibitions.”
 
Building on the “Squeaky Bum Time” phrase – a football term for when things get tense, coined by football royalty, Sir Alex Ferguson – the team also ran OOH home ads across London and Manchester in support of the team and England’s collective anticipation over the result…
 
And, as England prepared to play Switzerland earlier this month, Andrex and FCB London encouraged Jude and the entire nation to “Hold Nothing Back.” 
 
Swipe for more… ⚽️🧻 

📸 tomcockram 

#Andrex #GetComfortable #Euros #EnglandFootball

## Stats

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## Tags

getcomfortable, englandfootball, andrex, euros

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