# @hoopin_mitch on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DCNN2E7tG4a
- **Gondola URL:** https://gondola.cc/posts/29190642-hoopin-mitch-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5af25f9a4a.jpg
- **Posted:** 2024-11-10T21:56:01.000+00:00
- **Account Owner:** Mitchell Kirsch | Basketball Training x Skill Science (@hoopin_mitch) — https://gondola.cc/hoopin_mitch

## Caption

🤷‍♂️ Why is this better than a swish? Here’s why 👇

This is an excerpt from my Skool community Mitch’s Hooper’s Hub about why we DON’T aim for swishes: 

“Focus on B.R.A.D.

In all your shooting workouts, your goal should be simple: focus on the ball hitting the back rim and going down through the hoop (B.R.A.D.—Back Rim And Down).

Research, including data on over 1.1 million shots, has shown that a perfect shot isn’t a swish. In fact, hitting the back rim and then going down (B.R.A.D.) provides a larger, more reliable “make zone” than swishing. The back rim target gives shooters the largest possible entry angle, maximizing the likelihood of a make by giving the ball more room to enter the hoop.

Here’s why focusing on BRAD is better:

Larger Margin of Error: By aiming for the back rim, shooters don’t need perfect precision to make the shot. This larger target size increases the likelihood of a make.

Improves Arc and Depth: Aiming for the back rim naturally encourages a higher arc, helping shots enter with an optimal angle and reducing the risk of front-rim misses.

Clear Feedback: A BRAD shot will often bounce softly back to the shooter, giving immediate feedback on a “clean” make.

Encouraging players to focus on BRAD aligns with skill acquisition principles by providing a clear, external target that promotes adaptability and precision while avoiding overthinking mechanics. This focus keeps shooters tuned into the ball’s outcome rather than internal adjustments, helping them achieve consistency and confidence in real-game situations.”

If you want more content like this, you would probably enjoy my Skool community. 

It’s all about helping players get better faster via application of skill acquisition principles in basketball training. 

Comment “Hooper” on this post and I’ll dm you a link to check out the community. 

#basketballtraining #hoopinmitch #basketballcoach #swish #BRAD #shooting

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## Tags

basketballcoach, swish, basketballtraining, hoopinmitch, brad, shooting

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