# @popofcoloraz on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C9VJKaXvQXQ
- **Gondola URL:** https://gondola.cc/posts/29210492-popofcoloraz-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1efbd0a191.jpg
- **Posted:** 2024-07-12T17:21:34.000+00:00
- **Account Owner:** Elisabeth Irwin | Pop of Color Balloon Design (@popofcoloraz) — https://gondola.cc/popofcoloraz

## Caption

Now before you get all up in arms, let me clarify:

I’m not saying you shouldn’t charge your worth. You SHOULD

I’m also not saying you should be the cheapest. You SHOULDNT

What I AM saying is that there’s such a thing as “market value” and if you’re priced significantly over market value you are going to end up losing good clients.

It feels like lots of folks in this industry are telling everyone that there is ONE price range you should be charging, and the fact of the matter is that’s absolutely not true. Every market is different. It’s why I can’t charge the same prices as a balloon stylist in Los Angeles, and why someone in Boise, ID likely can’t charge what I do. And with new balloon stylists coming onto the scene every single day, many of them with LOADS of talent, this concept of “I’m the best so you should be glad to pay 50% more with me” is simply no longer sustainable.

My biggest rule of thumb for every balloon stylist is a simple one: charge market value. Don’t be under and don’t be over. There’s a range, so if you want to be at the high end of market value then go for it! That’s where I’m at personally because I strongly believe my skills are worth it. But if you’re well beyond what your market is dictating then you are surely going to lose REALLY great, high-paying clients to competitors. And the market is going to continue to change, so your pricing might have to change as well in the future. It’s part of living in a capitalist country (supply and demand and all that), for better or for worse.

If you want to learn how to figure out what your market value is and how to price yourself correctly so you can have the most monetary success in your business, comment $$ and I’ll send you info for Balloon University and our School of Business!
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#hardtruths #balloonsofinstagram #businesssavvy #sixfigures #sixfigureincome

## Stats

- **Views:** 0
- **Likes:** 483
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- **Comments:** 63

## Tags

balloonsofinstagram, balloonarch, scottsdaleballoons, hardtruths, balloondecor, phoenixballoons, organicballoonarch, balloons, sixfigureincome, scottsdaleballoonstylist, businesssavvy, azballoons, luxuryballoons, organicballoons, sixfigures, balloonbackdrop, balloongarland, organicballoongarland, ballooninspirations, eventdesign, arizonaballoons, balloonsdecor

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