# @thegistca on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DITn5ZbSTXf
- **Gondola URL:** https://gondola.cc/posts/29337413-thegistca-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4e15a0ba7f.jpg
- **Posted:** 2025-04-11T12:40:11.000+00:00
- **Account Owner:** The GIST Canada (@thegistca) — https://gondola.cc/thegistca

## Caption

Not to mention five of these games also ranked among the league’s top 10 in single-game attendance, led by Vancouver’s 19K sellout. 🙌🔥⁣
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The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans. 👏⁣
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This data shows that exhibition tours can be extremely successful in women’s sports, especially when it comes to smaller and mid-sized markets that are typically overlooked. Small but mighty. 💪⁣
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About 80% of these fans experienced their first PWHL game thanks to the tour. While it primarily stopped in existing NHL markets, up to 78% of attendees were visiting the host venue for the first time, meaning these women’s hockey fans didn’t previously engage with the city’s NHL team. Dommage. 👀⁣
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The league saw a 30% increase in social followers during the Takeover Tour, which benefitted from extensive IRL activations. Over 900 girls participated in hockey clinics at all nine tour sites, player-fan interactions resulted in over 1.4K autographs, and brands like Upper Deck got in on the memorabilia trend in women’s hockey. 📈⁣
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Zooming out: While the PWHL plans on adding at least two new cities by next season, it can’t expand to every Takeover Tour city in the imminent future. But there’s still a valuable lesson here: Existing fans willing to travel and new, local fans are available out-of-market, so women’s sports leagues and brands need to think of creative ways to reach them. ✨⁣
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For more on the business of women's sports, be sure to subscribe to our 3x-weekly (forever free) sports biz newsletter at the #linkinbio today! 💌 #thegist⁣
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#womenssports #hockey #sportsbiz #pwhl #pwhltakeovertour #expansion #pwhlnews #womenshockey

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- **Views:** 0
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## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST Canada | @thegistca | https://gondola.cc/thegistca | Sports Media Outlet |

## Tags

linkinbio, thegist, womenshockey, hockey, sportsbiz, pwhltakeovertour, womenssports, expansion, pwhlnews, pwhl

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