# @fcbglobal on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DIbtVdKJFYv
- **Gondola URL:** https://gondola.cc/posts/29411382-fcbglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/05334fbcda.jpg
- **Posted:** 2025-04-14T16:03:02.000+00:00
- **Account Owner:** FCB (@fcbglobal) — https://gondola.cc/fcbglobal

## Caption

fcbchi and goodyspowders made hitting the wall look a whole lot happier.

Mile 20 is where most marathoners hit the wall. Goody's® met them there with a surprise. Powered by an AI smile filter and bold creative from FCB Chicago, runners were greeted with their own grinning faces on a giant screen, turning grimaces into grins and boosting performance in the process.

The research? Smiling activates neurotransmitters like dopamine and endorphins, helping reduce the perception of pain when it matters most.

#FCBChicago #Smile20 #KnoxvilleMarathon

## Stats

- **Views:** 384
- **Likes:** 77
- **Shares:** 0
- **Comments:** 1

## Tags

fcbchicago, smile20, knoxvillemarathon

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