# @sportsgrad on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DIZx6duzXyx
- **Gondola URL:** https://gondola.cc/posts/29435146-sportsgrad-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1610655aef.jpg
- **Posted:** 2025-04-13T22:03:01.000+00:00

## Caption

How do you pivot your career to the commercial side of sport so you can grow the game you love?

Meet Kiri Madhani, Senior Commercial Partnerships Manager at DAZN, part of the team recently short-listed for Football Business of the Year Award at the 2025 Women’s Football Awards.

In today's podcast, Kiri breaks down how she transitioned from game development roles to Commercial Partnerships at one of the biggest broadcasters in the world.

Plenty to look out for in this conversation including: 

- Who is DAZN and what makes them a massive player in the sports media world

- How Kiri executed her career pivot from game develop roles in university sport and charities into the Commercial world working with $Million deals and major rights holders. 

- Strategies on how to handle difficult conversations and work with others effectively. 

- Much more, plus a few laughs as Reuben interviews one of his oldest friends in the sports industry (so naturally they go off topic a little!)

If you feel like your career is a bit stuck, this is your roadmap.

Ep. #314: 'How Kiri Madhani pivoted into Commercial Partnerships at DAZN'

Out now on YouTube, Spotify, Apple.

Follow SportsGrad to learn more about jobs in sport.

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## Tags

314

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