# @huddycreative on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DEVppn8TeZ1
- **Gondola URL:** https://gondola.cc/posts/29958934-huddycreative-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/efe0fec79e.jpg
- **Posted:** 2025-01-02T21:28:16.000+00:00
- **Account Owner:** Jay Kristopher Huddy

## Caption

Paramount + Showtime Bundle: Creative Concepts — Tasked with promoting the Paramount and Showtime streaming bundle following the ViacomCBS merger, I explored creative approaches to highlight synergy between the two platforms. My initial concept featured clever compound word plays that appear like gibberish at first glance, but create an “ah-ha” moment for the viewer as a recognizable combination of properties from both networks. These were visually presented using split-screen framing devices, emphasizing the connection between the two brands. Ultimately, the campaign pivoted to a holiday-themed promotion featuring a blue Paramount mitten paired with a red Showtime mitten. This playful imagery symbolized unity and warmth, effectively aligning with the festive season. Interestingly, this concept was a reimagining of a similar campaign I executed while at The Economist, showcasing my ability to adapt proven creative ideas to new contexts. #conceptdevelopment #advertising #artdirection #ahhamoment

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

ahhamoment, artdirection, conceptdevelopment, advertising

---
Copyright (c) Gondola