# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=pn1Jro1newo
- **Gondola URL:** https://gondola.cc/posts/30533246-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a6b20a5f17.jpg
- **Posted:** 2025-05-14T15:01:32.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad.


But LeBron James just flipped the script.

In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete.

📱 This episode covers:
How LeBron’s sponsored post outperformed his top dunk of the season
The internet joke they leaned into—and why it worked 😂
The power of self-awareness and cultural relevance in branded content
Why most brands get it wrong with influencer campaigns
A side-by-side breakdown of a viral win vs. a branded flop 👀


Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads.

#BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business Of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 68
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Tags

influencermarketing, lebronjames, brandedcontent, socialstrategy, businessofsocial

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