# @nick-jelderks on LinkedIn

- **Type:** Image
- **Original URL:** https://www.linkedin.com/posts/nick-jelderks_ons-soft-wins-the-perfect-marketing-campaign-activity-7300877384545619969-8pwQ
- **Gondola URL:** https://gondola.cc/posts/30690704-innick-jelderks-linkedin
- **Posted:** 2025-02-27T14:00:12.195+00:00
- **Account Owner:** Nick Jelderks (@nickjelderks) — https://gondola.cc/nickjelderks

## Caption

☁️ 🚀 On has been "on" top of their game with their SOFT WINS marketing campaign. Their newest project features polarizing messaging that puts competitors' strategies to bed - gaining market share at record rates. 

SOFT WINS takes what is great about running and makes it even better - all while having Elmo and Roger Federer at the center of the marketing campaign. 

🧐 However, On missed one key piece to their SOFT WINS campaign, creating a cliffhanger leaving their audience on the edge of their seats. So what happened, and how can On recover with continued marketing strategies? Hint: It's right under On's nose.

📊 This article breaks down On's SOFT WINS marketing campaign, and the missing piece separating them from millions in revenue.

Alex Griffin Maria Peterson Sara Sutton-Vild MSc Grant Goulding Lynsea Clayton Michaela Hardy Christopher H. Sports Marketing Sports Business Ventures Brian Davison Front Office Sports Hustle Sports Group Front Office Sports Advertising

## Stats

- **Views:** 0
- **Likes:** 134
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Nick Jelderks | @nickjelderks | https://gondola.cc/nickjelderks | Marketing Director |

## Tags

39

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