# @nick-jelderks on LinkedIn

- **Type:** Image
- **Original URL:** https://www.linkedin.com/posts/nick-jelderks_nikes-air-jordan-1-banned-a-marketing-activity-7290738036751888384-BxRs
- **Gondola URL:** https://gondola.cc/posts/30690797-innick-jelderks-linkedin
- **Posted:** 2025-01-30T14:30:03.299+00:00
- **Account Owner:** Nick Jelderks (@nickjelderks) — https://gondola.cc/nickjelderks

## Caption

👀❌ Nike would have never done this campaign had it been any other time than now. The sportswear giant and Elliott Hill debuted a never-before-seen marketing campaign for their newest ‘Banned’ Air Jordan 1. Between new verticals and old references, Nike created a near-perfect campaign that effortlessly captured its desired audience. 

🤔 However, near-perfect isn’t flawless, and Nike received mixed feelings about their ‘Banned’ Jordan 1 release. But how can Nike sell out the same sneaker eight consecutive times, and what could they possibly do differently that gained worldwide attention like nothing we’ve ever encountered? 

📊 🕵 This marketing case study unpacks Nike’s marketing campaign for the ‘Banned’ Air Jordan 1 and the strategies used to transform a 40-year campaign into a head-turning, well-rounded, and must-see event.

Hopefully Nike doesn't 'ban' me for publishing my latest marketing case study...

Ann Miller Brian Davison Sports Business Ventures Front Office Sports Jordan Rogers Complex NTWRK Brendan Dunne Highsnobiety Yahoo Sports Emma May-Bradley Jeannette Rodriguez

#sportsmarketing #marketing #marketingcasestudy #casestudy #businessstrategy #marketingcampaign

## Stats

- **Views:** 0
- **Likes:** 87
- **Shares:** 0
- **Comments:** 5

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Nick Jelderks | @nickjelderks | https://gondola.cc/nickjelderks | Marketing Director |

## Tags

sportsmarketing, businessstrategy, marketingcasestudy, casestudy, 39, marketing, marketingcampaign

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