# @vacostudio on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DKMwiubu3On
- **Gondola URL:** https://gondola.cc/posts/31073029-vacostudio-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/67882b9bab.jpg
- **Posted:** 2025-05-28T13:43:42.000+00:00
- **Account Owner:** VACO Studio (@vacostudio) — https://gondola.cc/vacostudio

## Caption

lululemon x VACO Studio present: Hot Heat Club
This summer, we’re turning up the heat❤️‍🔥❤️‍🔥❤️‍🔥

Hot Heat Club is a Miami-born run series designed to spotlight the rhythm, grit, and community of our city’s movement culture. From Brickell to Broward, it’s about more than miles , it’s a platform to celebrate the crews, creatives, and stories that power Miami’s running scene.

We kick off June 4 for Global Run Day at theunderlinemia , and you’re invited. 

Expect:
🔥 A 5K community run through downtown brickell (take off at 7:30pm , arrive early to check in, vibe and connect) 
❄️ A post-run ice plunge by leom.yoga 
🎶 A DJ set by hughmil.es (8–9PM — come even if you don’t run!) - recorded 📽️👀
🛠️ Build out in collaboration with haste_works 
📸 A high-energy, fully branded experience built for runners, by runners

Whether you’re a solo runner or part of a crew , come through. Everyone’s welcome. Every pace belongs. EVERY CREW WELCOME, no matter what brands your with , this is for everyone, repping our city, our Miami neighborhoods we’re so proud of . Just show up and let’s be celebrate together🌐🌐🌐

Free RSVP in bio.

VACO Studio led the full creative scope:
— Campaign concept + creative direction
— Visual identity + graphic system
— Neighborhood zone badges to rep each region
— Spatial design, print materials, and physical storytelling moments
- Content Creation (Photo/Video/Drone) 

We created 4 custom “hot zones” to represent the city’s distinct running communities:
	•	The Core – Downtown, Brickell, Wynwood, Little Haiti
	•	The North Side – North Miami, Aventura, Broward
	•	The Coast – South Beach, Mid Beach, North Beach
	•	The South Side – Coconut Grove, Coral Gables, Pinecrest

Each event celebrates a different zone — each badge, a symbol of pride and unity. Get ready for photo mente , stickers, smiles, sweat, ice , dance and much more ❤️‍🔥🪩

This is our biggest project with lululemon yet, and we’re just getting started.

See you on the start line.
June 4 | The Underline

#HotHeatClub #VACOSTUDIO #lululemon #GlobalRunDay #MiamiRunsTogether #BetterTogether #theunderlinemiami

## Stats

- **Views:** 0
- **Likes:** 459
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- **Comments:** 58

## Tags

hotheatclub, vacostudio, globalrunday, lululemon, bettertogether, theunderlinemiami, miamirunstogether

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