# @bbdo on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DKdHwKAxywE
- **Gondola URL:** https://gondola.cc/posts/31182770-bbdo-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1370d1c0a5.jpg
- **Posted:** 2025-06-03T22:14:21.000+00:00
- **Account Owner:** BBDO Worldwide (@bbdo) — https://gondola.cc/bbdo

## Caption

In Pakistan, 34% of married women face spousal abuse. Most stay silent—trapped by stigma.
 
InkVisible turned henna, a symbol of marital joy, into a canvas for the hidden scars of domestic violence. Brides wore designs that revealed bruises and black eyes—transforming tradition into a call for help.
 
The result? A 24% rise in helpline awareness, 19% spike in calls, and a new law making domestic violence a punishable crime.
 
What was once invisible can no longer be ignored. 
 
Powerful work from impactbbdo 👏👏 
 
#BBDOWorldwide #DoBigThings #CannesContenders

## Stats

- **Views:** 0
- **Likes:** 3,103
- **Shares:** 0
- **Comments:** 27

## Tags

dobigthings, bbdoworldwide, cannescontenders

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