# @bbdo on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DFF6cEKxh9T
- **Gondola URL:** https://gondola.cc/posts/31182879-bbdo-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/df2718e19d.jpg
- **Posted:** 2025-01-21T15:18:31.000+00:00
- **Account Owner:** BBDO Worldwide (@bbdo) — https://gondola.cc/bbdo

## Caption

Workers who install billboards in Pakistan are chronically unprotected laborers who often lack basic health insurance.
 
Easypaisa, a digital financial platform, addresses this in an out-of-home campaign that not only promotes the company’s insurance products but sets a precedent for worker safety and care in the outdoor advertising industry.
 
The billboards—made by Impact BBDO and BBDO Pakistan—highlight the importance of insurance not just as a product but as a necessity for safeguarding the lives and livelihoods of laborers.
 
#TheWorkTheWorkTheWork #BBDOWW #CreativeAds

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

bbdoww, theworktheworkthework, creativeads

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