# @highlightreal_co on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DJ-SXsxKTNY
- **Gondola URL:** https://gondola.cc/posts/31186058-highlightreal-co-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9b3fc0d562.jpg
- **Posted:** 2025-05-22T22:50:46.000+00:00
- **Account Owner:** Carly O'Loughlin (@carlyolo19) — https://gondola.cc/carlyolo19

## Caption

Nobody asked, but I wanted to quickly share how I went about shaping the brand identity for this account. Branding is something I've taken a personal interest in over the years because I love that it combines business strategy, social science, and art to create something memorable :')

Purpose: To spotlight meaningful, uplifting sports stories in a way that feels human, hopeful, and conversational -- often the ones you don't see on SportsCenter (but sometimes I can't resist). To create a sports community where storytelling is accessible, personal, and celebratory!!!

Visual Identity: I wanted the look and feel to be energetic and eye-catching. I started by putting the ~highlighter~ yellow against a black background and went to work. I had the feminine urge to make everything pink, but wanted to make it v clear that this is NOT solely dedicated to covering just women's sports. You're shocked, I know.

Name/Logo: I kinda hope the name is self-explanatory. A play on of "highlight reel," a compilation of key plays in competition, but focused on what *really* matters. The difference is the A, therefore reimagining the meaning of "A-game." And then it also works because an A can be made into a star which makes a great logo for a sports account.

#sportscommunity #feelgoodsports #creativeprocess

## Stats

- **Views:** 0
- **Likes:** 26
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Carly O'Loughlin | @carlyolo19 | https://gondola.cc/carlyolo19 | Creator |

## Tags

sportscommunity, creativeprocess, feelgoodsports

---
Copyright (c) Gondola