# @thegistusa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DKhrRi2tw4l
- **Gondola URL:** https://gondola.cc/posts/31293763-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3cc9424bd8.jpg
- **Posted:** 2025-06-05T16:41:45.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

BRB booking a flight to London ASAP! 🇬🇧👀⁣
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Regent Street just got a major upgrade for women’s sports fans 🏃‍♀️⚽👟⁣
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Launching June 5, Style Of Our Own London (SOOO) is setting up shop at 245 Regent Street — and it's way more than just a pop-up. 🙌⁣
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Backed by Mastercard, Westminster City Council, and The Crown Estate, SOOO is a first-of-its-kind retail and community hub built by women’s sport, for women’s sport. Think: over 20 women-focused, high-performance sportswear brands (many you’ve only seen online), more than 200 (!!) events across all sports, and even a three-a-side football pitch right in-store. Yes, really. 😉⁣
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Founded by IDA Sports’ Laura Youngson, SOOO is tackling the gear gap head-on, giving women athletes — from everyday movers to elite competitors — access to the quality equipment and apparel they deserve. 💪⁣
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It’s not just a store, it’s a statement: that women’s sport belongs front and centre, in the heart of London’s West End. 💜⁣
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Whether you’re in it for the gear, the runs, the workshops or the vibes, SOOO is the place to be this summer. Catch it daily until October 31. Let’s make this the season women’s sport takes over the high street. 💥 #thegist⁣
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#womenssports #sportsbiz #womeninsports #SOOO #StyleOfOurOwn

## Stats

- **Views:** 0
- **Likes:** 807
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST USA | @thegistusa | https://gondola.cc/thegistusa | Sports Media Outlet |

## Tags

sooo, sportsbiz, womeninsports, womenssports, styleofourown, thegist

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