# @theshaderoom on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DK49ZL7s4lN
- **Gondola URL:** https://gondola.cc/posts/31383211-theshaderoom-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8186a2e94e.jpg
- **Posted:** 2025-06-14T17:42:34.000+00:00
- **Account Owner:** The Shade Room (@TheShadeRoom) — https://gondola.cc/TheShadeRoom

## Caption

TSR STAFF: Lawrencia G! lawrencia.cg
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McDonald’s has reached a settlement with media entrepreneur #ByronAllen, ending a $10 billion lawsuit in which Allen accused the company of excluding Black-owned media from its advertising budget through “racial stereotyping.”
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The agreement, announced on Friday, resolves two lawsuits: the $10 billion federal case and a related $100 million lawsuit filed in Los Angeles Superior Court. A trial for the federal case was previously scheduled for July 15.
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As part of the settlement, McDonald’s agreed to purchase ads from Allen’s companies—Entertainment Studios Networks and the Weather Group—“at market value” while aligning with its advertising strategy. The settlement’s terms remain confidential, and McDonald’s denies any wrongdoing.
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Allen alleged that McDonald’s unfairly labeled his Entertainment Studios as a niche media company producing content solely for Black audiences, limiting it to a smaller advertising budget instead of the general one. He also accused the fast-food giant of failing to follow through on its 2021 pledge to increase national ad spending with Black-owned media from 2% to 5% by 2024, saying his company was rejected despite representing over 90% of Black-owned media. (📸: gettyimages) ✍🏾: #TSRStaffLG

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- **Views:** 0
- **Likes:** 64,664
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- **Comments:** 2,477

## Tags

byronallen, tsrstafflg

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