# @bbdo on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DK0JLs1RNeT
- **Gondola URL:** https://gondola.cc/posts/31476087-bbdo-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/18a058c3f8.jpg
- **Posted:** 2025-06-12T20:50:51.000+00:00
- **Account Owner:** BBDO Worldwide (@bbdo) — https://gondola.cc/bbdo

## Caption

In 2024, mountaindewph set its sights on a new frontier: gaming.
 
Together with bbdoguerrero, they launched “Play the Dew”—a campaign built around one bold idea: recreating a full in-game soundscape using just one word, “Dew.”
 
Every footstep, reload, and power-up was voiced, recorded, and crafted to sound like real gameplay.

#BBDOWorldwide #DoBigThings #CannesContenders #CannesLions2025

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

dobigthings, canneslions2025, bbdoworldwide, cannescontenders

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