# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=8ZU3wTwpdCo
- **Gondola URL:** https://gondola.cc/posts/31641120-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f223e5c4f4.jpg
- **Posted:** 2025-06-18T15:00:19.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

Your content isn’t going viral because… it’s not being shared.

In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore.

📈 This episode covers:
- Why shares and DMs matter way more than likes
- How platforms reward highly shareable content
- What a share really signals about your content
- How to rethink your content strategy for discoverability
- The biggest red flag in an “impressive” engagement report

📬 If they’re not sending it to a friend, it’s probably not as good as you think.

#ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 193
- **Likes:** 2
- **Shares:** 0
- **Comments:** 1

## Tags

businessofsocial, viralmarketing, socialmediaengagement, stndigital, contentstrategy

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