# @deloittedigital on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLBapKdvdEV
- **Gondola URL:** https://gondola.cc/posts/31666757-deloittedigital-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0f9d5f41eb.jpg
- **Posted:** 2025-06-18T12:00:01.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

It’s a wrap on day two at #CannesLions25! Today we explored the future of fan engagement and content creation at scale. 

Here’s what stood out today:

⚽ The Bigger Picture: Designing the Next Play for Sports Sponsorships Deloitte Digital Brand Leader Maggie Gross hosted Mark Armstrong, Chief Business Officer, ManchesterUnited, Colie Edison, CGO of the WNBA, and Don McGuire, CMO of Qualcomm alongside our own Deloitte US CMO Scott Mager meaningful conversation around maximizing sports sponsorships.

🏟 Engage with Certainty Brunch: Our brunch sparked big questions about the fan experience of tomorrow. Together, we explored how Converge™ by Deloitte is redefining digital fan engagement and creating lasting connections that extend beyond the game. One key insight from the brunch? Nearly 70% of consumers are more likely to buy from brands that deliver a #personalized digital experience. Teams investing in fan data see stronger engagement, loyalty, and deeper relationships with #sponsors and alliances.

🤖 Salon Culture Conversations: Our US Head of GenAI and Content Jenny Kelly connected with industry leaders on a Salon Culture panel about how women are reshaping storytelling with AI.

🎙️ CMOs in the Spotlight: We were proud to sponsor another dynamic session in this must-see series. Jim Stengel welcomed AmericanExpress chief marketing officer Elizabeth Rutledge; Nestlé global chief marketing officer Aude Gandon, among others for a candid discussion about navigating disruption to building resilient brands.

The energy and ideas don’t stop here. Be on the lookout for our Cannes Confessional minisode hosted by Alan Hart and more in depth interviews with CMOs by Stacy Kemp.

Explore our latest blog from the link in our bio for more insights on what’s top of mind for CMOs at Cannes_Lions. 

#DDCannesLions

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## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

ddcanneslions, canneslions25, sponsors, personalized

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