# @bbdo on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLE3IbVAmMU
- **Gondola URL:** https://gondola.cc/posts/31676751-bbdo-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/011682ebff.jpg
- **Posted:** 2025-06-19T08:38:44.000+00:00
- **Account Owner:** BBDO Worldwide (@bbdo) — https://gondola.cc/bbdo

## Caption

💡 How do you reinvent a 260-year-old stout without losing what made it iconic? 

Taking the stage at #CannesLions, AMV BBDO’s Nadja Lossgott and Guinness’ Stephen O’Kelly share how Guinness went from black and white to full color — becoming the world’s most talked-about, fastest-growing beer by embracing culture, distinctiveness, and even ceding control to its fans.

#BBDOCannes #DoBigThings

## Stats

- **Views:** 0
- **Likes:** 0
- **Shares:** 0
- **Comments:** 1

## Tags

dobigthings, bbdocannes, canneslions

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