# @behindthechair_com on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLGgj-TsuO1
- **Gondola URL:** https://gondola.cc/posts/31720337-behindthechair-com-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d022cc4478.jpg
- **Posted:** 2025-06-20T00:00:04.000+00:00
- **Account Owner:** behindthechair.com (@behindthechair_com) — https://gondola.cc/behindthechair_com

## Caption

Global icon shakira is entering the haircare space with the launch of isima—a science-forward brand inspired by the diversity, strength and beauty of Latin hair.

Guided by her role as Chief Community Officer, Shakira’s mission is clear: to deliver clinically-backed care that speaks to culture, texture and performance.

At the heart of Isima is the proprietary TriModal Method™, a biotech-driven approach that targets scalp, cortex and cuticle health through 8 professional-grade products designed to strengthen, repair and restore.

From innovation to representation, Isima is redefining what inclusive haircare looks like.

🔗 Tap the link in bio to learn more about the launch.

Stunning look for #Shakira (and the entire gorgeous campaign) by celeb stylist 
_jhonatan_rendon ♥️♥️♥️

#btceditorial #behindthechair #shakira #isima #haircarelaunch #latinxbeauty #prohaircare

Shakira haircare line, Isima hair products, Latin-inspired haircare, science-backed haircare, inclusive beauty, celebrity hair brand

## Stats

- **Views:** 0
- **Likes:** 890
- **Shares:** 0
- **Comments:** 19

## Tags

prohaircare, latinxbeauty, shakira, btceditorial, isima, haircarelaunch, behindthechair

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