# @thegistca on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLPwOXONqSM
- **Gondola URL:** https://gondola.cc/posts/31734656-thegistca-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/611d997dbe.jpg
- **Posted:** 2025-06-23T14:10:09.000+00:00
- **Account Owner:** The GIST Canada (@thegistca) — https://gondola.cc/thegistca

## Caption

What should the Portland team be named, GISTers? 🏀⁣
•⁣
Last Friday, Portland’s yet-to-be-named WNBA team teased a July 15th announcement, which fans expect to be a name reveal. Many believe the team will brand itself as the “Portland Fire,” although not everyone is a fan of bringing back the name of the city’s defunct early 2000s franchise. 🤔⁣
•⁣
What’s in a name? Consider how the WNBA’s Golden State Valkyries extensive market-testing resulted in high fan engagement and historic ticket sales, or how the NWSL’s Boston Legacy experienced backlash that prompted a rebranding of the team, which is still considered to be in its “trust-building era.” Learning on the low-key. 👀 #thegist ⁣
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(c/o wnbaportland)⁣
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#womenssports #sportsbiz #basketball #wnba #wnbaportland

## Stats

- **Views:** 0
- **Likes:** 159
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST Canada | @thegistca | https://gondola.cc/thegistca | Sports Media Outlet |

## Tags

sportsbiz, womenssports, basketball, wnba, wnbaportland, thegist

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