# @buffer on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DLQJGgjucXI
- **Gondola URL:** https://gondola.cc/posts/31785874-buffer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7fca725083.jpg
- **Posted:** 2025-06-23T17:48:48.000+00:00
- **Account Owner:** Buffer (@buffer) — https://gondola.cc/buffer

## Caption

Ever wondered what it takes to bring a highly requested feature to life in Buffer? 👀

We launched LinkedIn Mentions a few weeks ago, with the goal of making workflows smoother and storytelling a lot more human for our users. But behind this feature is a story of timing, technical hurdles, and a whole lot of teamwork! 🫶

🎥 In this video, our Staff Product Manager, Amanda Marochko, sits down with Jakub Olek, Senior Software Engineer at Buffer, to chat through:

→ Timing and trade-offs: why we didn’t build this sooner
→ Designing for delight: small touches that make a big difference
→ Hidden complexity: what makes a simple feature hard to build
→ Collaborating with platforms: working closely with LinkedIn to get it right

We hope you enjoy this peek under the hood. More to come! 💙

#linkedinprofile #linkedinapi #socialmediamanagement

## Stats

- **Views:** 115
- **Likes:** 70
- **Shares:** 0
- **Comments:** 3

## Tags

linkedinprofile, linkedinapi, socialmediamanagement

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