# @allanpeters on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DDZ3YpzvCxR
- **Gondola URL:** https://gondola.cc/posts/31800615-allanpeters-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d9fb40cf84.jpg
- **Posted:** 2024-12-10T16:13:51.000+00:00
- **Account Owner:** Allan Peters (@allanpeters) — https://gondola.cc/allanpeters

## Caption

The Purpose Brands Visual Identity System was featured today on Adobe behance 
.
This year I had the opportunity to brand a 3.7 billion dollar company. Purpose Brands is the parent company of Orange Theory, Anytime Fitness, Waxing in the City, The Bar Method, Stronger U Nutrition and Basecamp Fitness. After a recent merger, they reached out for help crafting their new visual identity.
.
I helped them with their logo, tagline, brand patterns, signage, presentation templates, business system, color palette, social media templates, typography and a full brand manual.
.
Purpose Brands is the worlds largest and most trusted portfolio of fitness, health and wellness brands. They operate across 50 countries on all seven continents with a combined 6 million members.
.
My Purpose Brands Partners:
.
April Anslinger
Global Chief Marketing Officer
April_Anslinger 
.
Traci Elder
VP Brand Expression and Strategy
traci5220
.
Sara Janssen
Creative Director
sarajanssencreative
.
Jenna Lyons
Senior Manager Marketing Opps
Nymanjm
.
Jaime Burgoon
Creative Producer
jaimeburgoon
.
#logo #design #graphicdesign #branding #logodesigner #art #logodesigns #graphicdesigner #designer #logodesign #logos #brand #logotype #illustration #marketing #logomaker #illustrator #creative #graphic #photoshop #brandidentity #logoinspirations #logoinspiration #basecampfitness #waxinginthecity #typography #orangetheory #anytimefitness #purposebrands

## Stats

- **Views:** 0
- **Likes:** 3,188
- **Shares:** 0
- **Comments:** 56

## Tags

waxinginthecity, brand, branding, logos, logodesigner, logo, orangetheory, illustration, logoinspiration, logodesigns, typography, logotype, logoinspirations, graphic, basecampfitness, design, designer, logodesign, graphicdesign, illustrator, art, brandidentity, anytimefitness, purposebrands, graphicdesigner, marketing, logomaker, photoshop, creative

---
Copyright (c) Gondola