# @buffer on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DLaK2A_IzBY
- **Gondola URL:** https://gondola.cc/posts/31914975-buffer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6009a43741.jpg
- **Posted:** 2025-06-27T15:15:00.000+00:00
- **Account Owner:** Buffer (@buffer) — https://gondola.cc/buffer

## Caption

I recently attended SXSW London (my first international conference!) with two goals: learn new things and meet new people.

Number 2 was definitely achieved – I met some very cool people. But Number 1 went far beyond my expectations.

Some takeaways:
→ Creators are building businesses, not just sharing content.
→ Lo-fi, behind-the-scenes posts are outperforming super-polished ones. 
→ Brands still ask for “authenticity” — but can’t agree on how to measure it.
→ AI can speed you up, but it can’t be you.
→ Systems are what creators need for lasting performance

Check out the full article - link in bio 🔗

#sxswlondon

## Stats

- **Views:** 104
- **Likes:** 45
- **Shares:** 0
- **Comments:** 2

## Tags

sxswlondon

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