# @jesseitzler on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DCXiibnxQ8d
- **Gondola URL:** https://gondola.cc/posts/32122643-jesseitzler-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/06a5f313d1.jpg
- **Posted:** 2024-11-14T22:02:16.000+00:00
- **Account Owner:** Jesse Itzler (@jesseitzler) — https://gondola.cc/jesseitzler

## Caption

Happy National Pickle Day!

I posted this video last year and I still believe there is a HUGE gap in the market with pickles

285 million Americans eat pickles. Pickles are a 13 billion dollar industry. Yet, can you name 5 pickle brands? I bet you can’t.  Enter opportunity…

Entrepreneurs do 1 of 2 things… they either make something BETTER or bring something NEW to market.

There is am opportunity to disrupt the pickle market.  Pickles are fun…why isn’t there a fun pickle brand?  Seems to me with a great pickle and some good marketing you could catch lightening in a bottle….or a pickle in a bottle 👀

These ideas are everywhere. Remember when D2C mattress brands hit the market? Before then there were no fun brands and you had to go to Mattress Firm… now there’s so many brands. I haven’t bought a mattress in years and I can name several companies in that space immediately(shoutout to @helix)

Remember when there used to be no fun non alcoholic drinks? Now there is a bazilion brands. Seltzers, coffees, Olipop and Poppi, matcha, chia… water’s even fun now with brands like Liquid Death. WATER!

This applies to EVERYTHING. That’s why I love being an entrepreneur…the opportunities are endless.

## Stats

- **Views:** 147,406
- **Likes:** 9,054
- **Shares:** 0
- **Comments:** 360

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Jesse Itzler | @jesseitzler | https://gondola.cc/jesseitzler | Talent |
| T-STUdios | @t_studios13 | https://gondola.cc/t_studios13 | Video Editor |

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