# @jakeheyen on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DHtn48RyQxt
- **Gondola URL:** https://gondola.cc/posts/32177222-jakeheyen-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b097bbc8f1.jpg
- **Posted:** 2025-03-27T18:32:47.000+00:00
- **Account Owner:** Jake Heyen (@jakeheyen) — https://gondola.cc/jakeheyen

## Caption

Running and fitness brands should start acquiring run clubs, and here’s why 👇

So big brands often suck at building real communities.

It almost always feels forced, corporate, and disconnected.

But small, local brands absolutely crush it when it comes to building cult like followings.

That’s why I think big brands should stop trying to force it and just start acquiring run clubs and community based brands instead.

Think about it - Nike or Lululemon could buy these communities that already have loyal, engaged audiences and just tap into their ecosystems directly.

Run clubs like @newportrunclub, @scottsdalerunclb, @rawdawgclub in Austin OR community brands like @coffeeandchill.

It honestly just makes way more sense than trying to manufacture community from scratch.

And is also a path for these community brands to cash in on what they’ve built.

I think this is the next big play corporate brands should make.

#runclub #running #run #community #nike #lululemon #health #fitness #wellness #business

## Stats

- **Views:** 20,210
- **Likes:** 1,911
- **Shares:** 0
- **Comments:** 131

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Jake Heyen | @jakeheyen | https://gondola.cc/jakeheyen | Creator |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |

## Tags

wellness, community, running, runclub, lululemon, run, business, health, fitness, nike

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