# @jakeheyen on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DH4AYSXSPT_
- **Gondola URL:** https://gondola.cc/posts/32177227-jakeheyen-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e344ac3fb1.jpg
- **Posted:** 2025-03-31T19:19:16.000+00:00
- **Account Owner:** Jake Heyen (@jakeheyen) — https://gondola.cc/jakeheyen

## Caption

Brands always ask how to build community, well @lskd is the blueprint 👇

So every brand out there wants to build a community.

But it almost always feels forced and fake.

And people can tell when a brand is faking it for marketing.

So let’s break down what LSKD does:

1️⃣ They’re constantly hosting community driven events.

2️⃣ Local leaders in cities like San Diego, Scottsdale, and Austin.

3️⃣ Events like track meets, cycling classes, crossfit workouts.

4️⃣ Even volunteering events to give back.

Every single one of these events are engaging, welcoming, and just flat out fun.

Brands are always looking for the secret to building a community.

Well, the secret is there is no secret.

You have to actually care, bring people together in a real way, and repeat this for years.

People can sniff out fake stuff and they won’t buy in if it’s fake.

So take notes from LSKD.

#community #fitness #workout #groupfitness #lskd #branding #marketing #brandmarketing #performancemarketing #growthmarketing

## Stats

- **Views:** 10,361
- **Likes:** 800
- **Shares:** 0
- **Comments:** 57

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Jake Heyen | @jakeheyen | https://gondola.cc/jakeheyen | Creator |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |

## Tags

brandmarketing, performancemarketing, branding, growthmarketing, fitness, marketing, lskd, groupfitness, workout, community

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