# @tatumbrandt on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DKSYZ7gxuNB
- **Gondola URL:** https://gondola.cc/posts/32179788-tatumbrandt-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/af419f2e16.jpg
- **Posted:** 2025-05-30T18:09:43.000+00:00
- **Account Owner:** Tatum Woosley Brandt (@tatumbrandt) — https://gondola.cc/tatumbrandt

## Caption

Can a run club save Peloton? 😬

It’s no secret Peloton has struggled after their peak - so it’s especially interesting to see their plays to come back. 

On top of large remodels to their NYC location to include community spaces, they announced an in-person run club in honor of global running day June 4th. 

Which, honestly, is a move I would’ve loved to have seen two years ago when run clubs were also at their peak. 

Nonetheless, it’ll be interesting to see the ways Peloton will try to integrate community in their brand to stay with the times. 

For other fitness brands - I think this shift toward community isn’t necessarily something to copy directly but certainly to take note of. 

In an age of AI and hyper-accessible wellness tech, consumers want cutting edge technology served alongside real, analog experiences. 

It’s a new world to play in, and one that will be challenging to crack. 

I’ll be sharing more about how brands are attempting to bridge this divide as I keep my ear to the ground - so stay tuned. 

#brandstrategy #peloton #runclub #marketingstrategy #fitnessbrand #wellnessbrand #thirdspace

## Stats

- **Views:** 227
- **Likes:** 1,694
- **Shares:** 0
- **Comments:** 60

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |
| Tatum Woosley Brandt | @tatumbrandt | https://gondola.cc/tatumbrandt | Creator |

## Tags

fitnessbrand, thirdspace, wellnessbrand, marketingstrategy, brandstrategy, peloton, runclub

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