# @tatumbrandt on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DFyOsbFxx7D
- **Gondola URL:** https://gondola.cc/posts/32179793-tatumbrandt-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a40b4718ac.jpg
- **Posted:** 2025-02-07T20:38:42.000+00:00
- **Account Owner:** Tatum Woosley Brandt (@tatumbrandt) — https://gondola.cc/tatumbrandt

## Caption

Welcome to branded sleep 💤 

The sleepy industry has popped tf off the past few years into what is now a $40 BILLION industry and climbing. 

This shouldn’t be a massive surprise as we’re seeing any commodity even partly related to health be packaged up, branded beautifully, and sold to us with “science-backed” studies. 

And sleep is no different. 

This rise in functional product is due in large part to a cultural shift around the way we perceive sleep. 

It’s no longer “I’ll sleep when I’m dead”, it’s “sleep as a tool for performance and success” and “sleep hygiene”

This, combined with the rise in fitness wearables educating us on our sleep quality and it’s impact on our performance has created a niche industry filled with product. 

What do you think ~BiG sLeEp~ will try to sell you next? 👀💤

#marketingstrategy #wellnessbrand #sleephygiene #functionalbeverage #fitnessbrand #brandstrategy #directtoconsumer

## Stats

- **Views:** 11,870
- **Likes:** 1,197
- **Shares:** 0
- **Comments:** 25

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |
| Michelle Jewell | @mi_shh_elle_ | https://gondola.cc/mi_shh_elle_ | Content Strategist |
| Tatum Woosley Brandt | @tatumbrandt | https://gondola.cc/tatumbrandt | Creator |

## Tags

marketingstrategy, fitnessbrand, wellnessbrand, brandstrategy, functionalbeverage, directtoconsumer, sleephygiene

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