# @tatumbrandt on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DIkJHukx7bS
- **Gondola URL:** https://gondola.cc/posts/32179797-tatumbrandt-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c8edf1fcc8.jpg
- **Posted:** 2025-04-17T22:44:55.000+00:00
- **Account Owner:** Tatum Woosley Brandt (@tatumbrandt) — https://gondola.cc/tatumbrandt

## Caption

Let’s talk about how Shaun White is building - what I think - is an INCREDIBLE league 🙂‍↕️

Listen the blueprint for sport and fitness events as a whole are radically shifting from legacy formats and snowboarding is no exception. 

Cue the launch of @thesnowleague : A snowboarding and free skiing league that’s Athlete-led. Content-forward and Built for fans.

And what I’m OBSESSED with is their strategy to get fan buy-in. 

This is what a modern sport league looks like: Founder-led. Format-first. Content-powered.

I have more thoughts on this as I’ve been eyeing the rollout of @worldfitnessproject - but for now, what do you think about the snow league? Would you tune in?

#snowboarding #sportmarketing #brandstrategy #marketingstrategy #fitnessbrand #sportbrand

## Stats

- **Views:** 9,145
- **Likes:** 1,271
- **Shares:** 0
- **Comments:** 52

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |

## Tags

sportbrand, fitnessbrand, marketingstrategy, snowboarding, brandstrategy, sportmarketing

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