# @tatumbrandt on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DGeBaJzx6A0
- **Gondola URL:** https://gondola.cc/posts/32179800-tatumbrandt-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5cf683e76b.jpg
- **Posted:** 2025-02-24T20:37:38.000+00:00
- **Account Owner:** Tatum Woosley Brandt (@tatumbrandt) — https://gondola.cc/tatumbrandt

## Caption

Color psychology didn’t start in a boardroom—it began with the occult 🤓🔮

In the late 19th and early 20th centuries, spiritualists were fascinated by synesthesia—the idea that colors could evoke emotions, tastes, and even spiritual experiences. 

It all started with mystic thinkers like Madame Blavatsky, who founded co-founded Theosophy, a movement that asserted color had spiritual and symbolic power. Occultists believed that colors could tap into unseen energies, affect emotions, and even connect with the soul.

And, like most things, this mystical fascination with color had taken a sharp turn by the early 20th century—straight into corporate consumerism.

Advertising began capitalizing on the emotional pull of color. In 1915, *The American Food Journal* suggested that color wasn’t just visual—it could make food taste better. 

Enter the roll of the color consultant and Faber Birren, dubbed ‘the most authoritative source on color’ by The New York Times. 

In his 1945 book, *Selling with Color*, Birren wrote: ‘Color … is more like religion. It is in the blood, an essential part of the psychic make-up of an individual.’

It’s a belief that still resonates today. From Coca-Cola’s iconic red to Tiffany’s signature blue, modern branding owes much of its emotional power to this colorful history.

I love this deep dive because it’s far more than “use green to say you care about the planet” - the more you know when branding the better you can deploy creative tools like color theory to better represent your brand. 

What do you think? 

#branding #graphicdesign #colortheory #historyfacts #brandstrategy #design #arttheory

## Stats

- **Views:** 5,999
- **Likes:** 830
- **Shares:** 0
- **Comments:** 29

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Trayvion Biddle | @traybiddle | https://gondola.cc/traybiddle | Video Editor |
| Michelle Jewell | @mi_shh_elle_ | https://gondola.cc/mi_shh_elle_ | Content Strategist |
| Tatum Woosley Brandt | @tatumbrandt | https://gondola.cc/tatumbrandt | Creator |

## Tags

design, brandstrategy, graphicdesign, arttheory, historyfacts, colortheory, branding

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