# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=VPlofo-k6X0
- **Gondola URL:** https://gondola.cc/posts/32272156-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e4c14359b3.jpg
- **Posted:** 2025-07-10T14:30:18.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

Who’s really winning on social media in sports?

🔗 Download the full 40-page report: https://stndigital.com/sportsreport

David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth.

📊 In this episode:
🔹 The top team across the Big 4 leagues (based on real data)
🔹 The content buckets driving the most engagement right now
🔹 The teams jumping 20+ spots with smart content strategy
🔹 What follower counts don’t tell you
🔹 How teams like the Hornets and Bears are winning without winning

Whether you work in sports, sponsor teams, or just want to know what actually works on social—this episode is packed with insights to level up your strategy.

Chapters
01:47 Download Report
05:51 Player Prompts
08:12 Mic'd Up Content
10:11 Winnipeg Jets Case ️Study
11:55 Cleveland Cavaliers Case ️Study
13:40 Top 30 Most Followed Teams
18:34 Dallas Mavericks Case ️Study
25:32 Biggest Movers Across Leagues
29:42 Post Cadences/ Volume

#SportsMarketing #SocialMediaStrategy #STNDigital #BusinessOfSocial #NFL #NBA #MLB #NHL

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 1,089
- **Likes:** 23
- **Shares:** 0
- **Comments:** 0

## Tags

businessofsocial, mlb, nba, stndigital, sportsmarketing, socialmediastrategy, nfl, nhl

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