# @forbes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DL-Wk3wPZ8W
- **Gondola URL:** https://gondola.cc/posts/32276967-forbes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7eb1d359a0.jpg
- **Posted:** 2025-07-11T16:30:16.000+00:00
- **Account Owner:** Forbes (@Forbes) — https://gondola.cc/Forbes

## Caption

When Italian candy and food giant #Ferrero announced it would acquire WK #Kellogg— the cereal maker behind Froot Loops and Corn Flakes—for $3.1 billion on Thursday, it wasn’t just one of the largest deals in the food industry in the past year. It also marked the crowning achievement of Giovanni Ferrero, the #billionaire executive chairman and majority owner of his family’s company, who has led a decade-long campaign to evolve his #Italian brand well beyond European chocolate treats and turn it into a food powerhouse in the United States.

Forbes estimates the firm has spent more than $13 billion (including the deal announced Thursday) buying up at least 21 companies in 9 countries in the past 10 years, ranging from a snack producer in Brazil to a butter cookie maker in Denmark.

“Over recent years, Ferrero has expanded its presence in North America, bringing together our well-known brands from around the world with local jewels rooted in the U.S.,” Ferrero said in a statement on Thursday. “Today's news is a key milestone in that journey, giving us confidence in the opportunities ahead.”

Read the full story at the link in our bio. (Photo: Jamel Toppin for Forbes)

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## Tags

italian, billionaire, ferrero, kellogg

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