# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=gZ1WjTZvt5w
- **Gondola URL:** https://gondola.cc/posts/32360950-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/71c35c0e08.jpg
- **Posted:** 2025-07-15T15:01:15.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports.

📺 In this episode:
--The real reason Scripps bet on women’s sports (before the Caitlin Clark effect)
--How her team launched a WNBA national broadcast deal in just 6 weeks
--Why social media attribution is hard—but essential
--What it takes to move from CMO to GM
--The #1 trait every great marketer must have

From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience.

#MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing

📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 42
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Tags

stndigital, sportsmarketing, womeninsports, scripps, canneslions2025, wnba, 1, marketingleadership, businessofsocial

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